Social-first sports design for SRH: matchday posts, announcements, and campaign assets tailored for fast-paced content cycles.

Created as part of my MA Graphic Communication (short project), Starve the Bin is a campaign concept for Company Shop that turns city-centre passers-by into “Rescue Heroes”, proving surplus food isn’t second-best, it’s simply misunderstood. Instead of guilt-tripping people about waste, the idea flips the story: waste becomes the villain (the Binvader), and saving surplus becomes fun, safe, and instantly rewarding.

Poorakam delves into the paradoxical yet harmonious interplay between ancient Malayalam literature and traditional Kerala art forms, revealing how they have profoundly shaped modern Kerala's cultural identity.

A mental health sign system inspired by road signage. Look For Signs reworks warning shapes, colour logic, and strict hierarchy into NOTICE / RESET / CHECK-IN prompts that help people spot anxiety, stress, overwhelm, and burnout; fast, at a glance, supported by a guidebook zine and applied mockups.

GRYTT is a bold, scalable brand system for a workout logging app, built to make progress feel clear, consistent, and shareable.