Project Overview

Client: Grytt, a pre-seed fitness app startup
Industry: Fitness, Wellness
Timeline: 4 weeks (2025)
My Role: Lead Brand & Product Designer

GRYTT is a fitness/workout logging app built around one idea: consistency beats motivation. This branding project translates that mindset into a clear, energetic visual system, designed to feel sporty without being aggressive, and structured enough to scale across product UI and social touchpoints.

Design Solution